What we lost when content got fast and a picture of a mannequin

24 hours to have an opinion or don’t bother I’ve been working in social media full time since 2015 and the world has shifted massively. There was a time when a good idea could sit for a good few days while the whole team got involved, and nobody panicked about being too late. Now everything … Read more

Lyn holding a phone to the camera and text that says How to make a reel on Instagram using the free Edits app

Learn how to make a reel on Instagram using Edits, the free app built right in. From picking your clips to adding a voiceover with the teleprompter, here’s how to turn what’s already on your phone into content.

Image of Niraj holding his phone to take a selfie

I recently attended a fantastic lunchtime learning session with LinkedIn expert Niraj Kapur at Black Box Belfast, and it was eye-opening. For many in Northern Ireland, what holds people back on LinkedIn isn’t the platform itself—it’s the fear of local gossip and worrying about what people they know will think. But here’s the thing: if … Read more

Remix Your Reels: Turn Old Content Into Fresh Gold Instagram often surprises us with new features – have you noticed the “memories” story bubble at the top of your feed? I clicked on mine recently and stumbled upon a Reel I made exactly a year ago. I had almost forgotten about it, but it was … Read more

My TikTok got 4 million views – here’s what I took away from that success.

Take a look back with me at a chapter that closed in May 2023, but still feels as vivid as ever. My time with Pulsar NI wasn’t just a gig—it was a deep dive into the world of STEM, right here in Northern Ireland.

Get out of that posting funk immediately Introduction If you want to use social media to grow your business, but are a little stumped with what to do and when, this social media cheat sheet is for you! Weekly round up Share a checklist of cool things you’ve done every day this week (pics & … Read more