how instagram topic tagging works

Instagram’s new topic tagging can put your content in front of people who don’t follow you yet. Here’s what I found on my own Reels, plus how to get tagged.

What we lost when content got fast and a picture of a mannequin

24 hours to have an opinion or don’t bother I’ve been working in social media full time since 2015 and the world has shifted massively. There was a time when a good idea could sit for a good few days while the whole team got involved, and nobody panicked about being too late. Now everything … Read more

Lyn holding a phone to the camera and text that says How to make a reel on Instagram using the free Edits app

Learn how to make a reel on Instagram using Edits, the free app built right in. From picking your clips to adding a voiceover with the teleprompter, here’s how to turn what’s already on your phone into content.

Lyn in 5th form holding a record of achievement

The girls from bangor high I’ve been looking back through some old school photos. Bangor High School, or Bangor Academy as it became while I was still there. Those early 2000s super short haircuts were VERY short. I feel like I made it work. Mostly (with the help of butterfly hair clips of course). Looking … Read more

Jennifer Robinson, Jossie Pops and Lyn look at the camera and the text says one does not simply create a mural

The social media strategy behind Bangor’s Lord of the Rings mural You might know Robinson Goldsmiths; they’ve been a fixture on Prospect Road in Bangor for over 40 years. Family-run, really well-established, and far more creative than you’d expect from a jeweller. They’re a long-term client of mine, so when they told me they were … Read more

lyn taking a selfie at her workshop

Recounting tales from a social media workshop for people who love their outdoor business in Aberdeenshire, Scotland

What is a Social Media Sprint? It’s Giving ✨ Direction ✨ (And Loads of Post Ideas)

Lyn taking a photo of a client with the text What Does a Social Media Consultant REALLY Do?

Noodlehorse Media – helping brands go from invisible to unmissable online.

Lyn standing in front of angel wings and the text says marie curie fundraiser

Donating Social Media Sprints for a great cause