After six years of capturing mountain bike races around the world, I’ve returned as the social media creator for Vitus First Tracks. This article dives deep into my preparation and strategies for presenting the essence of a race on social media. While MTB races are my speciality, the principles here can be adapted for content creation at any live event. My approach is mobile-first and emphasises the use of trending audio, what not to capture, and the importance of getting that evergreen content. 

Boost Your Input for Elevated Outputs Introduction Unless you’ve been living under a rock for the past year, the rise in popularity of Ai, in particular Chat GPT will not have escaped you. Maybe you’ve logged on, tried to ask a few ambiguous questions, and then logged out just as quickly because the answer sounds … Read more

Get out of that posting funk immediately Introduction If you want to use social media to grow your business, but are a little stumped with what to do and when, this social media cheat sheet is for you! Weekly round up Share a checklist of cool things you’ve done every day this week (pics & … Read more

Lyn speaking to camera on a tripod

Chronically online & not about to change Introduction While my screen time might raise a few eyebrows, there’s no denying my passion for social media. Social media is more than just numbers—it’s about genuine engagement and finding the right platform for your brand. Dive into this article as I unveil the platforms where I champion … Read more